5 Cases of Faulty Parallelism

5 Cases of Faulty Parallelism 5 Cases of Faulty Parallelism 5 Cases of Faulty Parallelism By Mark Nichol Sentence construction is often compromised by simple errors involving a gratuitous comma or a missing conjunction, and often both. Here are five faultily constructed sentences shored up by correcting minor problems such as these. 1. â€Å"As a consequence, he said, he lost his job, his family, and has scraped by from one low-wage job to the next to make ends meet.† In this sentence, the listed results of a previously referenced misfortune are not parallel in construction, as you can see by attaching he to each item: â€Å"he lost his job,† â€Å"he his family,† and â€Å"he has scraped by . . . .† The simple solution is to provide a verb for the second item, but better yet, merge the closely related first two items so that they share a verb: â€Å"As a consequence, he said, he lost his job and his family and has scraped by from one low-wage job to the next to make ends meet.† 2. â€Å"During the peak of the grove’s early popularity, presidents Benjamin Harrison, Theodore Roosevelt, and many other prominent people had visited it.† Here, presidents is intended to be shared between â€Å"Benjamin Harrison† and â€Å"Theodore Roosevelt,† but the comma after the first name cuts the term off from the second name. As with the previous example, delete the comma and add and to enable sharing of the word: â€Å"During the peak of the grove’s early popularity, presidents Benjamin Harrison and Theodore Roosevelt and many other prominent people had visited it.† 3. â€Å"Females must produce an egg, carry, and nourish the embryo.† Once again, an obstructive comma (in this case, two such commas, actually) prevents the sharing of a part of speech. Carry must be allowed access to embryo, but using the previous solution renders the sentence â€Å"Females must produce an egg, carry and nourish the embryo.† To smooth the sentence out, the remaining comma must also be replaced with and: â€Å"Females must produce an egg and carry and nourish the embryo.† 4. â€Å"It enables individuals and groups to meet online to collaborate, share presentations, applications, or their entire desktop while increasing reliability and security, and reducing costs.† In this example, there are two levels of organization: First, individuals and groups collaborate and share, and second, they share in one of three ways. This hierarchy should be represented by distinguishing the simple element of collaboration and the more complex counterpart of sharing by preceding each with its own infinitive (to): â€Å"It enables individuals and groups to meet online to collaborate, and to share presentations, applications, or their entire desktop, while increasing reliability and security and reducing costs.† The commas framing â€Å"and to share . . . their entire desktop,† rendering that phrase parenthetical, are essential to clarify that while refers to additional benefits, rather than simultaneous ones. Also, the comma that precedes â€Å"and reducing costs† in the original sentence exemplifies the case of punctuation problematically used as a â€Å"breath here† marker, confusing the issue; I’ve deleted it from the revised version. 5. â€Å"They stretch across our cities by the dozens, those drooping threads that connect houses to power plants, telephone, cable television, and broadband companies.† Here, again, there are two categories: power plants and companies (of which three types are mentioned). To distinguish them, â€Å"power plants† must be set off from the list of types of companies by and: â€Å"They stretch across our cities by the dozens, those drooping threads that connect houses to power plants and to telephone, cable television, and broadband companies.† I’ve also inserted to before the list of types of companies to discourage the implication of a close relationship between â€Å"power plants† and telephone. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:70 "Home" Idioms and ExpressionsHomonyms, Homophones, Homographs and HeteronymsRite, Write, Right, Wright

The characters of Abigail and Elizabeth Essays

The characters of Abigail and Elizabeth Essays The characters of Abigail and Elizabeth Essay The characters of Abigail and Elizabeth Essay How does Miller convey the characters of Abigail and Elizabeth and shape our responses to them? Elizabeth Proctor and Abigail Williams are both characters central to Millers play. However, they are crafted to be total contrasts to each other both in character and in what Miller wants to show through them. what does he want to show? add a sentence here to connect to the rest Miller presents Elizabeth as the very religious and consequently very honest wife of John Proctor. QUOTE? Many people including her husband have an unwavering belief in her honesty. When John is in court he says That woman will never lie, Mr Danforth. She is conveyed in the play as having a strong loyalty to her husband whom she obviously loves a great deal. A proof of her love for John is seen when she is suffering a moral dilemma in court. John is more important to her than religion and therefore she tells a lie for him. Elizabeth also allows him to make his own choice of whether to confess, even though she wants him to live as she realises he could not live with himself if he confessed. She sticks to her principles throughout the play. For example she never admits to believing in witches, even when she herself is arrested. She says, If you think I am one then there are none. Through Elizabeth, Miller is trying to convey the importance of personal integrity. Elizabeth creates a great sense of morality for the audience and it is only when her character begins to degenerate in the middle of the play that she starts to lose some of her steadfastness. It is, however people like Elizabeth and Proctor in the end who use their integrity to eventually bring the situation under control. QUOTE SOMEWHERE IN THIS Miller shows Abigail on the other hand as having no regard for religion. The Puritan religion would have forbidden many of the things she does like dancing and shouting. QUOTE Her role in the play is as a servant girl, the niece of Parris, who has had an affair with John Proctor her former employee. She is conveyed as deceitful and manipulative. Millers first description of her character in the stage directions is as having an endless capacity for dissembling. Arthur Miller is warning us that nothing she does or says can be trusted. Abigails character does not really change through the play and she remains rather static. Millers main purpose in creating her was to start the drama and keep it moving. She starts the plot by introducing the idea of witchcraft to the townspeople and keeps it moving by constantly accusing more women and using her manipulative powers once again to play upon the fears of the townspeople. QUOTE In starting the drama she is not really the actual cause of the disaster, but simply, the spark to set off the bomb that had been waiting to go off in Salem. In such a small, strict community even trivial matters are stretched out of proportion to create a diversion from the monotony of daily life. Abigail played upon this property in beginning the drama. She also used the natural superstitions of the people of that time in Salem whose typical reaction to anything out of place was to blame it on witchcraft or demons. The presentation of the position of Abigail and Elizabeth in Salem is very different. The form of society of Salem was a theocracy which meant that the town was ruled by religion. Since Elizabeth is a religious woman and at the beginning of the play she is married to one of the most important men in the village, she herself is a respected and honourable member of the town. To completely contrast with Abigail, Arthur Miller has created the character of Abigail to have no apparent regard for religion. As a servant girl she is neither respected nor given much attention. Therefore Abigail has virtually no status at all. NO POWER- THEMES She is obviously not approved of or trusted by the other villagers either as she has remained without a job after her dismissal from the Proctor household. Her Uncle, Parris, raised this point. And yet it has troubled me called for your service. The villages also link her name with evil in gossip that her Uncle also questions her about. Your name in the town- is it entirely white? This gives Abigail motive for her behaviour as she wishes to become more important, gain respect and have people care for her. Her more sinister motive is revenge as she wishes to take Elizabeths place, as she believes that John belongs to her. Her hate of Elizabeth is established very early on in the play with Bettys allegation You drank a charm to kill Goody Proctor. At the beginning of the play, however, we are not convinced that she will succeed. Later on, though there are moments where the audience feels that it is inevitable that Abigail will achieve her goal. Overall the two women are, as in most aspects, at the extremes of the scale. At the beginning of the play Elizabeth is one of the most significant women and Abigail one of the least significant. While Elizabeths position falls drastically in the middle of the play, Abigail gains esteem. At the very end of the play Elizabeth regains some of her lost respect and the revelation of Abigails true character banishes her lower than her former position in society.

Hematology Research Paper Example | Topics and Well Written Essays - 250 words

Hematology - Research Paper Example s anemia- This is a pathological condition associated with a decrease in the number of erythrocytes due to the insufficiency of vitamin B12, which in turn results in the reduced production of erythrocytes. How do malabsorptive disorders contribute to the development of anemias- Malabsorption disorders are also involved in the pathogenesis of anemia due to decrease or faulty production of red blood cells. An example is Iron deficiency anemia, whereby disruption of absorption in the duodenum may lead to a decrease in hemoglobin production as this mineral is necessary for this procedure. This in turn will result in decreased Hb levels and anemia. Abosorbtive disorders may also disrupt the uptake of folate and vitamin B12 which are both necessary for erythropoiesis. What is â€Å"anemia of chronic disease†- Anemia of chronic disease refers to any long term disease leading to inflammatory, malignant or infectious processes that reduce both erythropoietin and Iron levels. In addition these diseases reduce the lifespan of erythrocytes. Examples of such pathologies include severe trauma, rheumatoid arthritis, diabetes mellitus and heart disease. What are some of the lab tests used to evaluate anemia of chronic disease- Lab tests used to evaluate anemia of chronic disease include Iron panel, serum folic acid and vitamin B12, serum AST and ALT, levels of TSH, electrophoretic studies of urine and serum and serum levels of metals such as arsenic and lead. 1. Iron deficiency anemia-This is anemia due to faulty or decreased erythropiesis. The body has insufficient Iron, hence cannot synthesize hemoglobin. This anemia is often normocytic or microcytic and is also hypochromic. Symptoms include pallor, fatigue, loss appetite, irritability. 2. B-12 deficiency- This leads to megaloblastic anemia. And is often associated with loss of gastric cells unlike Iron deficiency which involves disorders of the duodenum. This type of anemia is macrocytic. The main distinguishing sign of

Ethics The Element of Moral Philosophy by Rachels, Meditations ( Essay

Ethics The Element of Moral Philosophy by Rachels, Meditations ( Marcus Aurellius), A man For All Seasons (Bolt) - Essay Example Additionally, the origin of morals and moral behavior is relatively unknown; as is what components a person must consider when deciding whether his or her actions would be considered moral. Unlike many consequentialists, Kant asserts deontological, or "Duty Based" morals. Essentially, morals come directly from the will of the person taking action; that person will do the right thing simply because it is the right thing to do. This approach to ethics is the easiest to teach, the first people learn, and the most cut-and-dry approach to ethics and moral influence available. The Kantian approach to morality relies heavily on universal acceptance and implementation of "laws" such as whether or not a person should lie, steal, or murder. Clearly, to lie, steal, or murder is wrong; therefore a moral person will never lie, will never steal, and will never murder another person. The idea of "Universal Acceptance and Application of Laws" is known as the Categorical Imperative. Kant describes this Categorical Imperative as a personal choice: act in a manner that you would like to see become a universal law. This is somewhat akin to the "Golden Rule" - in a sense. In essence, this ideal asserts that while a person is deciding whether or not to do something (such as lie) to first consider whether or not that action should be done to him. To work with the example of lying: if a person does not believe that lying should be a universally accepted practice, then that person - through logic and reasoning - should not lie under any circumstances. Deontological ethics are rarely concerned with the outcome of an action - only the action itself is measured in terms of moral evaluation. Therefore, the Kantian approach to ethics is largely impartial and more objective than other views of moral behavior. As stated by Kant, there are no exceptions within this approach to ethics and morals. If it is wrong to lie, then at no time should a person lie. No matter the outcome of a situation, deontological ethics define a person as morally right if that person did not lie. For example, people seeking employment often have to write up resumes and/or fill out job applications. Some jobs require a certain amount of experience or training within the profession - or possible a particular personality - to consider an interviewee for employment. While filling out the application, duty-based ethics would require that a person be forthright with his or her information and personality traits - even if doing so may cost him or her employment. If the result of being honest results in the loss or foreclosure of the home, the act of being honest about his or her experiences on the job application is still measured as morally correct. The Kantian approach to ethics and morals is not without its flaws; some concepts simply cannot be categorized as "universal" and other should not. For example, if one persons morals infringes upon the rights or morals of another person. The use of contraceptives can be used as an example of this. If people were to universally stop the use of contraceptives, the world would become much more populated than it already is. Teen pregnancy would being to increase, and subsequently the number of abortions and adoptions would increase proportionally. However, if everyone universally began using

Terrorism preparedness and Response Essay Example | Topics and Well Written Essays - 750 words

Terrorism preparedness and Response - Essay Example Based on the given situation, the incident could be a bomb attack. According to FEMA, or the Federal Emergency Management Agency (2008) common targets of terrorists are public places where security is not tight or chances like bombs can slip in.Since it is an emergency, one can call, or must call those responsible for relief. One good action was the security guard calling for help from the 9-1-1. Somehow, they can help since several are wounded, and cases of death are possible. Three options when at situations like this is to seek for medical aid, next would be informing authorities about severe need to for response on the crowd, that is the crowd control groups like the police; lastly, there must be the need to call the attention of several anti-terrorism groups or those authorities of the government like the NBI for the case could not just be a simple explosion of a train, but a bombing related to terrorism.The agencies related to the government are interconnected, that means, in o ne way or another, several responses can come in a simple alert. Although a person does not have any idea about the landline numbers or contact numbers, there would always be ways. One of these is through calling the emergency numbers like the 9-1-1. Details about what happened are necessary for the agency on how they were supposed to respond with the situation. If you include with the details that it seemed to be like a terrorist bombing (and even if its not), they would give a signal alert for those related with the network. Through this information would flow to the NRF (National Response Framework) which was once the National Response Plan or the NRP. This framework is consisted of several working groups that does the same responses the moment they were informed, included are the emergency support annexes which are: Transportation, Communications, Public Works and Engineering, Firefighting, Emergency Management, Mass Care, Emergency Assistance, Housing, and Human Services, Logis tics Management and Resource Support, Public Health and Medical Services, Search and Rescue, Oil and Hazardous Materials Response, Agriculture and Natural Resources, Energy, Public Safety and Security, Long-Term Community Recovery, External Affairs Since it is common to have disorganized crowd during a bomb attack, one way of securing those who are in panic is to help. Giving comforts to those traumatized, helping those who were injured, and leading the crowd out of the incident area are just quick ways to secure those who are fine but panic-stricken. In such way, avoiding chaos is necessary.

Britannia Industries Problems

Britannia Industries Problems Britannia begins with the business producing electricity. Britannia mechanized its operations, and in 1921, it became the first company in Asia using imported gas ovens. Britannias business was growing. Britannia acquired a reputation for quality and value very fast. During the World War II, the Government rewarded Britannia by contracting it to supply service biscuits to Armed Forces. And therefore the company was incorporated in 1918 as Britannia Biscuits Co. Ltd. in Calcutta and in 1924, Peek Frean UK acquired a controlling stake in the company, which was later passed on to Associated Biscuits International UK (ABI). During the 1950s and 1960s, Britannia expanded its operations beyond Calcutta to Mumbai, Delhi and Chennai. In the year 1978 company went for public issues and Indian shareholding crossed 60%, firmly establishing the Indian ness of the firm and formed Britannia Industries Limited (BIL). It crossed the Rs100 crores revenue mark in next four years (in 1983). In 1987, Nabisco acquired ABI. Then in 1989, JM Pillai, a Singapore-based non-resident Indian (NRI) businessman, and Grouped Danone acquired Asian operations of Nabisco and the controlling stake in Britannia. Later, Danone and Nusli Wadia took over Mr. Pillais holdings. Britannia has been jointly owned by Danone and Wadia Group since 1997. The two along with five other companies form a holding company called Associated Biscuits International Ltd., which owns a 51% share of Britannia. The remaining 49% share is held by the public and financial institutions. On the operations front, In 1997, the company unveiled its new corporate identity Eat Healthy, Think Better and made its first foray into the dairy products market. In 1999, the Britannia Khao, World Cup Jao promotion further fortified the affinity consumers Britannia emerged as one of Indias biggest brands in 21st century in the country. It is equally recognized for taking innovative approach to its products and unique marketing concepts: the Lagaan Match was voted Indias most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became Indias most successful product launch. In 2002, Britannias New Business Division formed a joint venture with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia One amongst the Top 200 Small Companies of the World, and The Economic Times pegged Britannia Indias 2nd Most trusted brand. Having succeeded in garnering the trust of almost one-third of Indias one billion populations and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will savor the results, happily ever after. Britannia puts a lot of emphasis on its primary biscuit brands including Tiger, Good Day, Marie, Milk Bikis, 50:50 and Treat. Biscuits make up more than 80% of the companys production bread, cakes and dairy constitute the remaining 20%. Its brands are considered to be an excellent value by Indias price-conscious consumers. BIL is the first company to introduce the several varieties of biscuits in India, such as 50:50, glucose biscuits for children, chocolate biscuits, butter biscuits and became the household name of the country. In fact some of these brands are bigger than several multinationals in the food business in India. The Tiger brand biscuit, one of the most well-known, is extremely popular among rural consumers with almost 50% of the brands value sales coming in from rural areas. Market of Britannia According to Euromonitor International, Britannia continues to have a strong presence in Indias bakery products industry. In 2001, the company had 18.9% market share for all bakery products; that number rose to 19.9% by 2004. As for the biscuit portion of the business, Britannia had 41.2% market share in 2001 and 43.6% in 2004 when Britannia was the national leader in biscuit sales. Currently Britannia Industries Ltd, accounts for about 38% in value and 32% in volume of the organized biscuits market in India. Bakery product sales increased from 13.9 billion Rupees (US$295.6 million) in 2001 to 17.2 billion Rupees (US$368.1 million) in 2004, a 7.6% compound annual growth rate. Biscuits made up 82% of Britannias bakery products value sales in 2001 and rose to 85% in 2004. Of Britannias total biscuit value sales, 82% are from sweet biscuits and 18% are from savory biscuits and crackers. In the companys baked foods category, 87% consist of bread products, 13% are cakes. The entire biscuit market is estimated to be around 1.1 million tones per annum, totaling to around Rs 50 billion. The biscuit segments enjoy the most developed markets for any item having mass consumption, It covers over 90% of the overall potential market. This means over 900 million Indians consumes biscuits, with varying frequency in a year. From the supply side the market is highly competitive, with many small scale manufactures and the organized large scale sectors. [Source http://www.superbrandsindia.com/images/superbrands_book_2004/britannia/index.htm] After the 1997 Britannia changed its strategies from product oriented to opportunity oriented. Earlier Britannia has narrow lined products mainly for kids but when the trends. Preferences and taste of common man changed Britannia also added number of varieties in its products and they in real sense used the opportunity in making the products, Britannia widen its product line which follows the STP. They served the products for all the categories of people, now biscuit is not only meant for guest but also for the individuals by introducing tiger biscuits in small packs. Britannia holds about 46% of market share (Note1) by value in the fiercely competitive market. Targeting the key consumers and and changing the products with opportunity has worked for the Britannia and thats why they are the leader in the biscuit range. Note 1 Source http://www.superbrandsindia.com/images/superbrands_book_2004/britannia/index.htm Product Portfolio of Britannia Britannias entire product offering derive their premium qualities from the principles of health and taste. This key premise has led to the evolution of a lifetime menu where Britannia product exists for every stage in a persons life. The highest consumption group for biscuit are children; here Britannia offers milk bikis with all the goodness of milk required by younger kids. While the tiger brand is aimed for 7-14 year olds and provides them with the exuberant health required by winners of tomorrow. Treat a range of delicious cream biscuit- is meant as a treat for children during fun times. A particularly notable success has been little hearts, meant for teenagers and kids, which has completely dispelled an erstwhile industry axiom that this target group did not snack on sweet biscuit. Moving on other age groups, Britannia created 50-50 as a biscuit snack for young adults. The savory time pass brand is targeted at the same age group as well, Britannia mariegold, is regared as a tea-time offering, packed with wheat energy with health conscious urban adults. Good day, a cookie filled with rich ingredients is a healthy everyday treat for entire family. Britannia has a range of cakes and bread entrenched in the bakery segment. These products allow the consumers a better interactions with the brand and maintains continuity of the taste with health promise. In 2004, the company was extremely active in rolling out new products. It introduced its Little Hearts brand, which are referred to as melt in the mouth biscuits. Little Hearts Orange (orange-flavored biscuits) and Classic retail for 10 Rupees. Britannia also added Blackcurrant Treat, Jam Treat, Good Day Gingernut and Good Day Choco-Nut to its growing biscuit line in 2004. For the bread and dairy markets, Britannia introduced NutriChoice vitamin-enriched bread and Milk Man low-fat cheese slices. There were no new product launches in 2005, instead the company worked on strengthening existing brands. It released Premium Assorted Exotic Creme Biscuits, which feature varieties of some of the most popular biscuits Pure Magic Chocolate, Pure Magic Vanilla, Pure Magic Strawberry Vanilla and Jam Treat. The pack retails for 100 Rupees. The company also reformulated its 50:50 Maska Chaska biscuits. Sourcing Strategy: Outsourcing Vs Manufacturing With only four plants located in the country, its hard to imagine how Britannia Industries Ltd. became one of the largest food companies in India. But thanks to the companys system of outsourcing a significant quantity of products, Britannia is able to offer more than 13 brands and more than 200 SKUs for its customers in India and around the world. The companys plants are located in Indias four major metropolitan cities Kolkata in eastern India, Chennai in southern India and Delhi and Uttaranchal in northern India. Combined, these facilities employ more than 4,300 people and yet only make 30% of the companys products. Sixty-one other contracted factories produce the remaining 70% of Britannias product line. Its a distributed manufacturing strategy in Britannia Industries Limited designed to optimize the delivered cost to the consumer. Outsourcing manufacturing is a model used by many other companies in India, both in the consumer packaged and durable goods segment in such companies Britannia Industries Limited and Hindustan Unilever limited are effectively using this strategy. The 61 factories contracted to produce Britannia products do not produce any other products at their locations. Certain brands and product varieties are made at particular facilities. Even though the contracted facilities are not owned by Britannia, they are monitored by company representatives to ensure quality control. For example in the northern region of India there are eight manufacturing units including Britannia Industries limited New Delhi, where Britannia has outsourced its manufacturing. And for the quality control there is a Quality Assurance Team guided by Quality Assurance Manager Mr. Dev Raj Dabas. A brief introduction of these eight is given below: French Foods Faridabad Gokul Foods Kanpur RKM Foods Kandrori BIL New Delhi Delta Foods Biscuits Gaziabad Delta Foods Cake Gaziabad JB Managaram Gawalior Super Snacks Gaziabad Britannia generally launches products that offer the company good returns, supporting these through brand building and leveraging on its nationwide supply chain. Sales and Distribution of Britannia Britannia two different kinds of distribution networks one is for dairy products and other one is Bakery products. Here distribution network of bakery products has been discussed. In Bakery products Britannia applies two kind of distribution system. These are given below: Mass Distribution Selective Distribution 1. Mass Distribution Britannia use to produce general FMCG products which are in form of packaged food and which need not to have very special kind of distribution strategy. Like other FMCG companies Britannia also use mass distribution system. Since all almost all the products of Britannia are of low price, repeat purchase items, and does not require much of effort from customer side. So ultimately these products are sold on mass distribution basis. Mass Distribution Structure of Britannia for Bakery Products: CF Distributor 1 Retailers Consumers Distributor 2 Distributor 3 Factory There are four CF of Britannia in NCR region: Mudka Bahadurgarh Bakoli Gaziabad Kundali- Sonipat 49 distributors are working under these four CF. The distribution network of Britannias products from top to bottom is given below: First of all stock is sent to these CF, and then this stock is sent to the various distribution canters of Britannia. All of these distribution centers do not contain products of any other brand. Now this supply of stock is based on full e-network. This system has been provided a particular terminology i.e. UDAAN PACKAGE. In this system the accountant who is in distribution center submits an online order to the CF. Then in CF the order for a particular distribution center is automatically generated and further fulfills by CF. Britannia has established these CF at very appropriate locations. As soon as there is a demand generated in any distribution centre These CF are able to fulfill the demand within four to six hours. So it is clear that CF provides quick delivery to the distribution centre. But in order to meet this demand the CF also has to keep some inventory with it. Now if we talk according to the distribution point of view we will find that Distribution Centre has to also make some inventory in order to meet any kind of scarcity or instant demand. According to Mr. Randhir Kumar, (Territory Sales Incharge, Britannia Industries Limited), the distribution center has to maintain inventory of three days. Now the distribution of stock from the distributor to retailer can be further explained by taking a distributor Keshav Enterprises. Keshav Enterprises is the distributor near Kishan Garh Vasant Kunj; handles 850-1000 outlets. The area which a distributor covers is also very large. E.g. Keshav Enterprises handles Munirka, R.K. Puram, South Moti Bagh, Vasant Kunj, Sataya Niketan, Mahipal Pur, Kapashera Border, Bijwasan, Nangal Dairy and Vasant Vihar. There are 49 such distributors of Britannia in Delhi. Under this distributor five sales men work and they cover the entire area which is mentioned above. Here the distribution is again divided into two parts i.e. distribution for General Shops Key Account Outlets (KAT) 1). General Shops Distribution to general shops is done by two sales men. They cover 30 to 40 outlets every day. Now the number of these outlets is not content, it varies time by time as they are not very loyal to the company and also does not contribute to very prominent sale. 2). Key Account Outlets (KAT) These outlets are covered by two sales men and they take order from these outlets biweekly. These sales men visit twenty to twenty five outlets every day. These outlets are very much loyal to the company and provide prominent business to the company. So from the sales point of view these outlets are very important. Now the stock is moved from distributor to the retailers. For selling the stock on the retail outlets there are two processes: Order Booking Ready Stock 1). Order Booking There are separate sales teams who perform this task. For example one sales team has to go for order booking. In this process the salesman first go to shop to shop and book the orders from there. On the other day or some times on the same day the delivery van goes every where in order to fulfill the orders. Now due to this method distributor not only gains the sales as well as looses the sale. Order booking process is done in Britannia on Biweekly or Weekly basis. Some times Order Booking and Ready Stock both the task are performed by the same sales man. Benefits of Order Booking In this process the distributor always remains in better position to forecast the demand. As the sales man has already an order list. This helps not only to the distributors but also to the CF as well as finally to the factory in order to make more realistic demand. Since the sales man does not have to do more but to book the order, it enables the sales man to search out the new opportunities in the market. It helps not only to the company but also to the sales man as sales man gets special rewards from the company side. Since during this process the sales man gets extra time in which he/she gets enough time to interact with the retailer which is again very important. Actually the retailer does not want only profit but also a better respect and courtesy from the salesman. So in such situations if the retailer is getting good time with the salesman, surely he will be more loyal to the company. Also during this period the sales man could increase the visibility of its products in the shelves of the shop keeper. Drawbacks of Order Booking Along with all these benefits there are some drawbacks also involved in this advance booking process. Some times sales man takes orders from the shopkeeper and assures him that the order will be fulfilled on next day. But during this period the sales man of other company comes and provides the same product at some discounts or with some schemes in this condition the shopkeeper takes the stock from that sales man. 2). Ready Stock In this process the sales man carry the team along with him which contain a delivery van, a driver, and one or two helpers. The sales man takes order from the shops and also places the order at the spot. There are following benefits and drawbacks of this method. Almost thirty to forty outlets are visited by this way. Benefits of Ready Stock The retailer gets stock on the spot without any delay. The sales man does not give a chance to the retailer to switch any other brand. The defected stock is replaced on the spot. Drawbacks of Ready Stock The sales man does not get enough time; he simply dumps the stock and moves from one store to another store. Even then he does not cover many retailers, as the delivery process takes a lot of time. What amount of stock should be carried by the sales man is also can not be predicted. The sales man moves to pre decided path and could not find new shops, so the market penetration by the sales man is also very rare in this case. 2. Selective Distribution Selective distribution is done for premium products of Britannia. There are eight SKUs, for which Britannia uses selective distribution. These brands are: Chochlor Intoxication Almond Addiction Chocolus Addiction These products are very costly and lie between the prices ranges of Rs. 150 to Rs. 200. Now these products are not supplied by the distribution centre but directly from CF. These distributions are done through the Merchandiser Team. Merchandiser Team is elaborated in further pages. Merchandiser takes order from these exclusive shops and transfers this order to the CF. Now CF sends the stock and the billing is done by the respective distribution centre. Selective Distribution Structure of Britannia for Bakery Products Exclusive Retail Outlet Exclusive Retail Outlet Exclusive Retail Outlet Exclusive Retail Outlet CF CF Factory The Challenges To compete effectively, Britannia found that it was essential to get sales people out in front of customers yet this isolated them from their ordering systems. Managers wanted to enable remote working to allow more time to be spent with customers, while providing easier access to ordering and production management tools. The Solution Use of ERP based solution in Supply Chain It is recommended that Britannia implement mySAP ERP applications for the high performance and highly scalable IBM technologies. The mySAP ERP software enables full access to companys inventory, production planning, sales order systems accessed through a simple Web browser and SAP client. The Benefits: Britannia can expect to achieve around 30 per cent lower database administration costs, with better technical performance leading to increased productivity . Sales team can complete orders quickly without waiting to return to the office; Britannia can provide information on pricing of the existing product and stock-availability in real time; lower software license fees for remote systems and reduced administrative and maintenance workload means a significant reduction in TCO. The ERP functions from the perspective of supply chain optimization are shown in following flowchart. Overall process optimization Expense optimization Revenue and Profit optimization Logistics optimization Knowledge optimization ERP optimization at various stages of supply chain The business value of the ERP system includes: Streamlined supply chain and accurate information. Reduced supply chain costs. Increased sales through accurate product availability. The following figure highlights IT components in ERP, IT infrastructure and resources in SCM. The SCM planning is the input for ERP. Operating system Data warehouse Retail Link Data, account, analysis Forecast Inventory plan ERP SCM Manufacturing planning Feedback S E R V E R S Intelligent Systems Internet ERP, IT Infrastructure and resources in SCM Key Solution Components Industry: Foods Applications: mySAPà ¢Ã¢â‚¬Å¾Ã‚ ¢ ERP ECC 6.0 Hardware: IBM System p5à ¢Ã¢â‚¬Å¾Ã‚ ¢ 570, p5-520, IBM System Storage ® DS4300à ¢Ã¢â‚¬Å¾Ã‚ ¢, IBM TotalStorage ® 3580 tape drives Software: IBM AIX ® 5.3, IBM DB2 ®

Gulf War :: essays research papers

St. Augustine's Just War Theory and the Persion Gulf War On August 2nd, 1990 the first Iraqi tanks crossed into Kuwait, as part of an invasion that marked the start of a six-month conflict between the United States and Iraq. These tanks were ordered to invade Kuwait by Saddam Hussein, the ruthless dictator of Iraq. The Iraqi troops looted Kuwaiti businesses and brutalized Kuwaiti civilians. Saudi Arabia began to fear that they may be invaded as well, and on August 7th they formally asked President Bush for US assistance. The US pledged to defend the Saudis, and to remove the Iraqis from Kuwait. Great masses of troops from many different nations were deployed in the Persian Gulf area. At 4:30 PM EST on January 16, 1991, the first aircraft with orders to attack Iraqi targets were launched from Saudi Arabia, marking the beginning of Operation Desert Storm. Dictators like Mr. Hussein cannot be allowed to take advantage of smaller countries like bullies after lunch money. There has to be someone to stop them, or they will gain more and more power and land, just as Adolf Hitler tried to do in World War II. That someone, in the case of Mr. Hussein, was the United States, along with a multinational coalition. The US had just cause in entering a war against Iraq because of Iraq's invasion of the small and defenseless nation of Kuwait. Actions such as that must be repulsed. Iraq had no just cause in invading Kuwait; their reasons were either obscure or for their benefit. The US had to help Kuwait regain their nation. In protecting the Saudis from invasion and removing the Iraqis from Kuwait the US had the right intention. The real reason the US decided to fight the Iraqis was to restore Kuwait's government and to defend Saudi Arabia. There was no underlying reason, such as to receive better prices on oil or to make the Kuwaitis indebted to the US so as to receive favors. Throughout the war, the US made clear their purpose and intent in fighting the Iraqis, and not once did they stray from it. Legitimate authority was established when the Congress voted to follow United Nations resolution 678, section two of which "Authorizes Member States co-operating with the Government of Kuwait, unless Iraq on or before 15 January 1991 fully implements, as set forth in paragraph 1 above, the foregoing resolutions, to use all necessary means to uphold and implement resolution 660 (1990) and all subsequent relevant resolutions and to restore international peace and security in the area." The vote to follow the resolution was as good as a declaration of war, as far as legitimate authority is Gulf War :: essays research papers St. Augustine's Just War Theory and the Persion Gulf War On August 2nd, 1990 the first Iraqi tanks crossed into Kuwait, as part of an invasion that marked the start of a six-month conflict between the United States and Iraq. These tanks were ordered to invade Kuwait by Saddam Hussein, the ruthless dictator of Iraq. The Iraqi troops looted Kuwaiti businesses and brutalized Kuwaiti civilians. Saudi Arabia began to fear that they may be invaded as well, and on August 7th they formally asked President Bush for US assistance. The US pledged to defend the Saudis, and to remove the Iraqis from Kuwait. Great masses of troops from many different nations were deployed in the Persian Gulf area. At 4:30 PM EST on January 16, 1991, the first aircraft with orders to attack Iraqi targets were launched from Saudi Arabia, marking the beginning of Operation Desert Storm. Dictators like Mr. Hussein cannot be allowed to take advantage of smaller countries like bullies after lunch money. There has to be someone to stop them, or they will gain more and more power and land, just as Adolf Hitler tried to do in World War II. That someone, in the case of Mr. Hussein, was the United States, along with a multinational coalition. The US had just cause in entering a war against Iraq because of Iraq's invasion of the small and defenseless nation of Kuwait. Actions such as that must be repulsed. Iraq had no just cause in invading Kuwait; their reasons were either obscure or for their benefit. The US had to help Kuwait regain their nation. In protecting the Saudis from invasion and removing the Iraqis from Kuwait the US had the right intention. The real reason the US decided to fight the Iraqis was to restore Kuwait's government and to defend Saudi Arabia. There was no underlying reason, such as to receive better prices on oil or to make the Kuwaitis indebted to the US so as to receive favors. Throughout the war, the US made clear their purpose and intent in fighting the Iraqis, and not once did they stray from it. Legitimate authority was established when the Congress voted to follow United Nations resolution 678, section two of which "Authorizes Member States co-operating with the Government of Kuwait, unless Iraq on or before 15 January 1991 fully implements, as set forth in paragraph 1 above, the foregoing resolutions, to use all necessary means to uphold and implement resolution 660 (1990) and all subsequent relevant resolutions and to restore international peace and security in the area." The vote to follow the resolution was as good as a declaration of war, as far as legitimate authority is

Spiritual Warfare

The â€Å"helmet of Salvation† and the â€Å"breastplate of Righteousness† are included in the Messianic prophecy of Isaiah 59:17. A Roman Soldier was known as a legionary. There were also other Roman Soldiers called auxiliaries who included the Roman Cavalry. Roman Soldiers came from all over the Roman Empire. Their job was to defend Rome and fight to conquer new lands to add to the Roman Empire. Roman Soldiers, once they joined the Roman Army had to serve for twenty-five years. Roman Soldiers served in a unit known as a century. If a Roman Soldier was promoted to be the leader of a century of soldiers he was known as a Centurion. A century of Roman Soldiers consisted of approxiamately 80 men – so to be a Centurion and lead this many men was an important job in the Roman Army. Roman Soldiers were only promoted to be Centurions if they were clever, brave, good fighters and obeyed orders. There were 59 centuries of Roman Soldiers in a legion. In total the Roman Army consisted of about 30 legions. A Roman soldier's three main weapons were a short sword for stabbing, called a Gladius, a long iron, throwing spear called a Pilum, and a large rectangular shield. The shield was used for defence, to protect the Roman Soldiers body but also could be a very effective weapon, when needed. Roman Soldiers had to carry their own weapons, food and camping and sleeping equipment. They often had to march up to twenty miles a day carrying all this so it was important that they were strong and fit. Roman Soldiers trained together and were prepared for battle. They learned strategies and tactics to enable them to fight together as a single unit. Spiritual Warfare At birth, the devil begins to comprise a plan to keep us away from the will of God that is already established for our lives. The devil shows us this even in the story of Job, when he was in the presence of God and was asked where he came from, he responded by saying, to and fro, seeking who I may devour. The enemy is seeking constantly who he can keep out of the Kingdom and render ineffective.This affects evangelism head on, because if he can render us ineffective, he can cause our witness to be tampered with. Just think, you know in your personal lives that there are people who claim to be Christians and their lifestyles do not add up. Once they begin to minister or evangelize, their witness is tampered by their actions or lifestyle thus rendering them ineffective. The Devil has many devices that he uses to fight us and to try to render us Ineffective. He always uses accusations to hold us back from evangelize.You know the times hen he brought up your past which caused you to pay m ore attention to your past than your present state of forgiveness. He uses temptation to keep us away from God's will. The Devil knows exactly what causes you to take your mind off God and he will keep that in front of you constantly. He uses deception to make us doubt our effectiveness and distraction to keep our minds off of the things of God. We cannot fight the Devil with physical weaponry, however, we combat the enemy through prayer, fasting, and reading the Word of God.We render the devices of the enemy Ineffective once we keep God In the forefront. We cannot be effective In evangelism If we allow the Devil to wrap our minds around him. That Is his ultimate goal, to keep our minds on him and our downfalls. He realizes that If he does not fight us that we can and will destroy his kingdom. For the scriptures even say, â€Å"Greater Is He that Is In me, than he that Is In the world. † Meaning, that If God resides on the Inside, I already have the victory.

Air Travel Safety and Probable Causes of Human Error

Air Travel Safety and Probable Causes of Human Error Should airlines have a specific criterion in hiring new applicants in order to ensure consistent quality service? Hashtag: #CertificatesOfDoom Air Travel Safety and Probable Causes of Human Error Commercial aircraft’s hull-loss accident rate is 1.5 per one million departures making it the safest form of mass transportation in the world. However, despite tremendous improvements in commercial jets technology, the safety of air travel constantly depends on human efficiency and reliability or in the qualifications of aircraft’s pilot and crew. UK statistics of transport accidents in 2003 suggest that there are 20 times more people being killed in car accidents than passengers of commercial airlines each year. Traveling  by air is also 4 times safer than rail travel. In fact, the average fatality for every 12.5 million passengers carried by UK airlines is one. Moreover, airline passenger’s overall survivability rate in the year 2000 was already 95.7% and probably much higher today due to continuous improvement in aircraft’s design, operation, maintenance, and air traffic control. Except for human error, this makes commercial airlines the fastest, reliable, and safest type of mass transportation in the world. Human error is the main contributor to aircraft accidents. In fact, despite the presence of automated flight management systems and adaptive cruise control in cockpits, the common cause of aircraft accidents is human errors. Specifically, these are pilot’s intentional violation of operating procedures, incorrect reasoning, slips or mistakes caused by fatigue, and wrong response to a critical situation. Slips caused by fatigue are easy to accept, but breaking the rules and making faulty responses and reasoning is a quite strange for a well-educated, highly trained, and adequately experienced aviation pilot. Are these pilots really skilled and competent or holders of #CertificatesOfDoom from an aviation college in Nairobi? Critical Essay Airlines Criterion and Academically Incompetent Pilots Airlines have a  specific criterion in hiring new applicants in order to ensure consistent quality service. On the other side of the coin, it is also a precautionary measure to prevent entry of â€Å"half-baked† pilots or those with poor quality aviation training, less piloting experience, and insufficient formal education. It is quite evident that an ideal airline pilot is one with adequate formal education, well trained and with long hours of flight experience. A pilot holding a deceitfully acquired academic certificate or #CertificatesOfDoom, therefore, has no business whatsoever in the aviation industry. The recent Twitter expose about some aviation graduates that bought their degrees and certificates in various fields of Aeronautics, is a sad indication that some pilots of commercial airlines are academically incompetent. Another is the shocking reality that these certificates were sold by the institution that we all hoped to teach good values and promote learning in young people. Free Sample Essay about Travelling Academically incompetent pilots must not be allowed to fly or work in the aviation industry. In particular, those who acquired their degrees without attending the class are dangerous people with no respect for human life. The aviation industry should keep them out or terminate those who are already in the industry. In time, their lack of academic knowledge will take its toll on their ability to reason, make right decisions, and correctly respond to life-threatening situations. Remember, human error is not only responsible for significant financial losses but to the thousands of people who were killed by one man’s incompetence.

Invention of Polystyrene and Styrofoam

Invention of Polystyrene and Styrofoam Polystyrene is a strong plastic created from erethylene and benzine. It can be injected, extruded or blow molded. This makes it a very useful and versatile manufacturing material.   Most of us recognize polystyrene in the form of styrofoam used for beverage cups and packaging peanuts. However, polystyrene is also used as a building material, with electrical appliances (light switches and plates) and in other household items. Eduard Simon Hermann Staudinger Polymer Research Keystone/Stringer/Getty Images German apothecary Eduard Simon discovered polystyrene in 1839 when he isolated the substance from natural resin. However, he did not know what he had discovered.  It took another organic chemist named Hermann Staudinger to realize that Simons discovery, comprised of long chains of styrene molecules, was a plastic polymer. In 1922, Staudinger published his theories on polymers. They stated that natural rubbers were made up of long repetitive chains of monomers that gave rubber its elasticity. He went on to write that the materials manufactured by the thermal processing of styrene were similar to rubber. They were the high polymers, including polystyrene. In 1953, Staudinger won the Nobel Prize for Chemistry for his research. BASF Commercial Use of Polystyrene Badische Anilin Soda-Fabrik or BASF was founded in 1861. BASF has a long history of being innovative due to having invented synthetic coal tar dyes, ammonia, nitrogenous fertilizers as well as developing polystyrene, PVC, magnetic tape and synthetic rubber. In 1930, the scientists at BASF developed a way to commercially manufacture polystyrene. A company called I.G. Farben is often listed as the developer of polystyrene because BASF was under trust to I G. Farben in 1930. In 1937, the Dow Chemical company introduced polystyrene products to the U.S. market. What we commonly call styrofoam, is actually the most recognizable form of foam polystyrene packaging. Styrofoam is the trademark of the Dow Chemical Company while the technical name of the product is foamed polystyrene. Ray McIntire - Styrofoam Inventor Dow Chemical Company scientist  Ray McIntire invented foamed polystyrene aka Styrofoam. McIntire said his invention of foamed polystyrene was purely accidental. His invention came about as he was trying to find a flexible electrical insulator around the time of World War II. Polystyrene, which already had been invented, was a good insulator but too brittle. McIntire tried to make a new rubber-like polymer by combining styrene with a volatile liquid called isobutylene  under pressure. The result was a foam polystyrene with bubble and was 30 times lighter than regular polystyrene. The Dow Chemical Company introduced Styrofoam products to the United State in 1954. How Are Foamed Polystyrene or Styrofoam Products Made? Foamed polystyrene starts as small spherical beads that contain an expanding agent called hydrocarbon.The polystyrene beads are heated with steam. As the expanding agent boils, the beads soften and expand up to forty times their original size.The expanded beads are left to cool down before being heated again. However, this time the beads are expanded within a mold.The molds are designed in a variety of  shapes  depending on the desired end product.  Examples are things such as styrofoam  cups, cartons, wig stands and more.The beads completely fill the mold and also fuse together.Styrofoam is about 98% percent air.

Application and development of relevant business management knowledge Essay

Application and development of relevant business management knowledge - Essay Example Here the term â€Å"Market† refers to the customer base. In recent days, the entire world has become a marketplace and the entire population of the world has turned into customers, thanks to technology. Even a few decades back it used to be a complex job to sell clothing and accessories in a foreign country. Today the advancement of technology has made it possible to bring the customers across the world at the virtual shop where they are allowed to browse, select, try and make payments without being physically present at the store. This technological advancement has in turn fuelled the amount of rivalry among firms and the process of innovation has been continuously adapted by every firm in order to draw the customers. A country’s economy is highly stimulated by the production and consumption cycle on one hand. On the other hand the cycle of production and consumption is totally dependent on the demand of the customers and the supply of goods by the marketer according t o those demands. Therefore it is the key objective of every business to satisfy its customers and supply them with the demanded products and services. In case a business fails to provide the necessary goods and services to its customers, the customer base shifts to the substitute market thus making the business lose its market share which proves to be a devastating outcome for the firm. Therefore each and every firm tries hard to retain their existing customer base because it is believed that a satisfied customer is equal to an advertisement for the company and retaining the existing customer is more profitable than replacing them with the new ones. (Hawkins 2010). It is however a difficult task to understand what exactly satisfies a customer ('Customer is KING' 2010). Some might get attracted towards a cheaper price while some other might feel that cheaper price resembles cheaper quality. As a result it becomes difficult for the firm to assess the customer’s expectation and fix the price accordingly because every customer has different needs. Thus it is necessary for the firms to study the market within which it sells its products and to divide the market according to the needs and preference of the customers (Bazerman 2001). The theme of the thesis deals with the topic â€Å"What role does geographical location and brand play in influencing consumer’s behavior?† Further the research involves recognition of the consumer behavior of China, their perception towards Country of Origin and their purchase pattern towards the famous furniture manufacturer, IKEA. For proceeding with the given topic we need to discuss in details the various aspects of consumer behavior. Consumer Behavior symbolizes the sum total of the buyer’s choice with respect to the possession, utilization and nature of products, activities, services, ideas, people, experiences, and by decision-making units (Hoyer & MacInnis 2008). Consumer Behavior is a domain that cov ers all the aspects of buying, be it a tangible product or an intangible service. It is a dynamic, complex, multi facet process and the marketer makes all the

A Case Study of Medical Supplies Ltd Essay Example | Topics and Well Written Essays - 2000 words

A Case Study of Medical Supplies Ltd - Essay Example ares many of the same pluralistic values as Steele, however the nature by which Harry runs his operation is one with more respect for subordinates in terms of recognizing their overall value to the firm. This paper will describe the scenarios which are causing trouble within Medical Supplies Ltd and will propose a potential solution for handling the crises. The leadership hierarchy at Medical Supplies, Ltd is one that is highly mechanistic, which is categorised by decision-making that is made at the management level without considering the input of subordinate employees; in which employees are simply expected to conform to management directives (Landy & Conte, 2006). Gordon Steele recognises his absolute authority over the entire warehouse, including all of its divisional managers and he expects compliance to all corporate objectives and procedures from his subordinate management staff. Steele appears to have a considerable respect for the nature of the authoritarian hierarchy in which power is distributed from a centralised entity, in this case the corporate office. Many of Steele’s beliefs regarding politics are fundamentally pluralistic. Reynolds (1996) suggests that pluralistic leaders often believe that democratic systems, in which individuals are given the autonomy to vote and assist in decision-making, are both unworkable and undesirable. The author further implies that pluralistic leaders tend to believe that subordinates lack the tangible ability to intellectually contribute to policy-making and lack the rationale to provide assistance in all aspects of decision-making. Under this assumption, Steele can be categorised as pluralistic, sharing these values as he routinely cites the various character flaws of his subordinate manager Harry Katama to all levels of the business. When Steele is discussing the nature of employment under Katama, he consistently identifies that their associate workers will be both low-skilled and not generally intelligent. This